The challenge was to visually convey the need for intentional pauses in our fast-paced urban lives.

I wanted to create an illustration that made the idea of slowing down tangible and relatable.
The concept imagined three young women enjoying a peaceful picnic in nature, with a subtle city skyline in the background. This contrast emphasizes the balance between urban energy and natural calm, inviting viewers to embrace moments of stillness amidst their busy routines.

To bring the idea to life, I designed personalized Starbucks cups for each character that harmonize with the scene’s colors and atmosphere. The final illustrations combine narrative storytelling with lifestyle branding, offering a visual campaign that celebrates freedom, friendship, and mindful moments.