La Oliva is a fictional project born from the desire to explore a fresh, ecological, and contemporary aesthetic. A youthful, feminine brand with a strong connection to nature, imagined as a sustainable and forward-thinking company.

Through the logo and brand identity, I aimed to express a wild yet elegant energy, symbolized by a cheetah – representing strength, grace, and freedom – in harmony with natural elements and a clean, detail-rich graphic style.

The creative process began with a moodboard to define the brand's identity and the atmosphere it was meant to evoke. I then developed the brand identity, starting with the color palette, typography selection, and early logo drafts, before refining the final version.

Once the logo was complete, I designed a full set of graphic elements to visually represent La Oliva’s world, including concepts for the olive oil packaging.

The illustrations were created in Procreate, and I used Canva to build and present the full branding project.