For a pop-up event in Rome, hosted at Edicola Vertice, I designed and illustrated a series of large-scale window graphics that transformed the space into an immersive visual experience.

The project included the creation of illustrated panels (180 × 75 cm), entirely developed in Procreate and later adapted into the final graphic layouts with integrated typography and brand messaging.

Inspired by Make You Greener’s mission of encouraging a gentle transition toward a more conscious and sustainable lifestyle, I created a dreamlike visual journey unfolding across the edicola. Set around an imagined lakeside landscape, the illustrations feature natural elements and a female protagonist holding a solid shampoo bar, symbolizing everyday sustainable choices. Through a soft and atmospheric visual language, the project aimed to communicate the brand’s values in an engaging and accessible way.